The Effect of Environmental Corporate Social Responsibility on Environmental Performance and Business Competitiveness: An Evidence From Cement Industry of Pakistan
DOI:
https://doi.org/10.56220/uwjms.v3i2.29Keywords:
Environmental Corporate Social Responsibility, Green Information Technology, Business CompetivenessAbstract
Purpose: Organization have been focusing on expansion in the area of environmental
corporate social responsibility (ECSR) resulted with an increase in natural
sustainability and green business management. Moreover, the impact of ECSR on
green capital speculation, environmental performance, and business competitiveness
has likewise been the subject of consideration from ventures. In any case, in past
examinations, the interceding job of green information technology (IT) capital in the
connection between ECSR, environmental performance, and business
competitiveness, has not been explored by social scientists. So as to connect this gap
in the ECSR writing, this study intends to inspect the impact of ECSR on green IT
capital, and the ensuing impact of green IT capital on environment performance, and
competitiveness of business particularly for cement sector of Pakistan.
Design/Methodology: A self-administered questionnaire was projected to a sample of
200 respondents from the cement industry of Pakistan. Famous cement manufacturing
units were selected for the study. Convenient sampling technique was applied in order
to scrutinize the respondents. Data set was analysed with the help of Statistical Package
of Social Sciences (SPSS).
Findings: The outcomes affirmed that ECSR has noteworthy beneficial outcomes on
green IT human capital, green IT structural capital, and green IT relational capital.
Green IT structural capital and green IT relational capital positively affect
environmental performance and business competitiveness, and environmental
performance positively affects business competitiveness. Likewise, green IT structural
capital and green IT relational capital have fractional interceding consequences for
ECSR, environmental performance, and business competitiveness.
Implications: This paper reveals an implication for the executives and policy makers
to make policies and take measures of their implications that are helpful in reducing
environmental pollution to contribute their part in contribution towards Environmental
Corporate Social Responsibility (ECSR)
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